Curvy Couture Magic

Blogs & News by Rachel Adams

Universal Standard’s Journey: Inclusivity and Brand Legacy

Published August 24, 2024 5 min read 0 comments
Curvy Couture Magic

The fashion industry is evolving, and at the forefront of this transformation is the push for inclusivity, particularly in the realm of plus-size fashion.

In recent years, the fashion industry has seen a significant shift towards inclusivity, aiming to cater to a broader range of body types. One of the pioneers in this movement is Universal Standard, a brand co-founded by Polina Veksler and Alexandra Waldman. This innovative company made its debut in 2015 with a mission to revolutionize how fashion approaches sizing.

The Journey to Inclusivity

Universal Standard began with a simple yet powerful idea: create stylish, high-quality clothing for women of all sizes. Their first collection consisted of eight pieces, with sizes ranging from 10 to 28. This was a bold step in an industry that traditionally limited itself to smaller sizes, often excluding a large segment of the population.

Veksler's vision goes beyond just creating clothes. She aims to challenge the industry's status quo and encourage other brands to expand their size offerings. By doing so, she hopes to build a legacy of inclusivity and reshape the fashion landscape into one where every woman feels represented and valued.

The Impact of Inclusive Fashion

  • Accessibility: By offering a wide range of sizes, Universal Standard makes fashion accessible to more women, allowing them to express themselves through style without compromise.

  • Empowerment: Plus-size fashion isn't just about clothing; it's about empowering women to embrace their bodies and feel confident in their own skin.

  • Diversity: Brands like Universal Standard promote diversity by showcasing models of different sizes, helping to normalize all body types in media and advertising.

The Road Ahead

The journey toward complete inclusivity in fashion is ongoing, but progress is being made. Veksler and her team continue to expand their offerings and push for change within the industry. Their efforts not only inspire other brands to follow suit but also pave the way for future generations who will hopefully see size inclusivity as a standard practice rather than an exception.

Conclusion

Inclusivity in fashion is not just a trend; it's a necessary evolution that acknowledges the diverse beauty of all individuals. As brands like Universal Standard continue to advocate for size diversity, they remind us that fashion should be a space where everyone is welcome and celebrated.

To learn more about Universal Standard's journey and Polina Veksler's vision, you can read the original article here.

Embrace your unique style and remember, fashion has no size limits!

Warmly,
Rachel Adams